branding , market research  &  Laddering

Starting this project we did some research on our target audience, and getting to know the competition.

Though a school project, we contacted the Bionade distributor in the Netherlands, 2Food, who were interested in our marketing strategies to position Bionade in the Dutch market.

We've been given bottles, promotional materials and a lot more from 2food to help us with our research, and processed it into a presentation:

After the process presentation we held an exposure presentation including ingredients used in the product, different bottles which would appeal more to the target audience, breakdancers performing to appeal to the hipster crowd.

Here you can find the aftermovie of the exposure presentation